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Branding India by Amitabh Kant

  This review was done for magazine Bussinessworld and can be read at this link  ‘Branding India’ by Amitabh Kant. To buy this book click The post Branding India by Amitabh Kant appeared first on Anu...

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Tata – The Evolution of a Corporate Brand by Morgen Witzel

Tata, as a business group and as a brand is a study in itself.  Being old, it has a long, well defined and well documented history. It has multitudes of brands as they make and service anything from...

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Amul’s India by daCunha Communications

 This is a collector’s book that chronicles the journey of one of India’s best-loved brands that also happens to have world’s longest running campaign. We all have our personal stories of association...

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